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Event sponsorship as a value creating strategy for brands

Papadimitriou, Dimitra; Apostolopoulou, Artemisia; … - In: Journal of Product & Brand Management 17 (2008) 4, pp. 212-222

Purpose – The present research involves corporations that served as Grand National Sponsors of the Athens 2004 Olympic Games and aims to explore whether a strategic approach was employed in the acquisition and management of their Olympic sponsorship. Design/methodology/approach – A multiple...

Persistent link: https://www.econbiz.de/10014896027

Olympic sponsorship activation and the creation of competitive advantage

Papadimitriou, Dimitra; Apostolopoulou, Artemisia - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 90-117

Persistent link: https://www.econbiz.de/10003884509

Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia

Tsordia, Charitomeni; Apostolopoulou, Artemisia; … - In: Journal of strategic marketing 32 (2024) 6, pp. 795-813

Persistent link: https://www.econbiz.de/10015051756