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A Content Analysis of the Jour...
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Sport
Sportmarketing
19
Sports marketing
19
Sports
16
Professional sports
14
Profisport
14
Consumer behaviour
11
Konsumentenverhalten
11
Sport event
6
Sport organization
6
Sportorganisation
6
Sports economics
6
Sportveranstaltung
6
Sportökonomik
6
USA
6
United States
6
Welt
5
World
5
Social Web
4
Social web
4
Sport management
4
Sportmanagement
4
Website
4
Advertising effects
3
Arbeitsgruppe
3
Beziehungsmarketing
3
Big event
3
Brand image
3
Cognition
3
Customer satisfaction
3
Emotion
3
Football
3
Fußball
3
Großveranstaltung
3
Impact assessment
3
Kognition
3
Kundenzufriedenheit
3
Markenimage
3
Relationship marketing
3
South Korea
3
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7
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12
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5
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12
Aufsatz in Zeitschrift
12
Aufsatzsammlung
5
Lehrbuch
1
Textbook
1
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All
English
17
Author
All
Pedersen, Paul M.
15
Suh, Young Ik
3
Ahn, Taesoo
2
Byon, Kevin K.
2
Lim, Choong Hoon
2
Mondello, Michael J.
2
Clavio, Galen
1
Gang, Alex C.
1
Johnson, Bruce Kenneth
1
Kim, Kyungyeol
1
Lee, Jin Kyun
1
Lee, Min Kyo
1
Li, Bo
1
Lovell, M. David
1
Rishe, Patrick
1
Ruihley, Brody J.
1
Ryu, Sangyoon
1
Song, Hyunseok
1
Thibault, Lucie
1
Walsh, Patrick
1
Whisenant, Warren A.
1
Whitehead, John C.
1
Williams, Antonio S.
1
Yi, U-yŏng
1
Yoon, Juha
1
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Institution
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Edward Elgar Publishing
1
Published in...
All
International journal of sports marketing & sponsorship
4
International journal of sport management and marketing : IJSMM
2
Routledge research in sport business and management
2
American business review
1
Economic development quarterly : the journal of American economic revitalization
1
Elgar encyclopedias in business and management
1
Elgar encyclopedias in business and management series
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of sports economics
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
17
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1
Contingent valuation of sports : temporal embedding and ordering effects
Johnson, Bruce Kenneth
;
Mondello, Michael J.
; …
- In:
Journal of sports economics
7
(
2006
)
3
,
pp. 267-288
Persistent link: https://www.econbiz.de/10003354017
Saved in:
2
Comparative economic impact analyses : differences across cities, event, and demographics
Mondello, Michael J.
;
Rishe, Patrick
- In:
Economic development quarterly : the journal of …
18
(
2004
)
4
,
pp. 331-342
Persistent link: https://www.econbiz.de/10002424988
Saved in:
3
The influence of managerial activities on the success of intercollegiate athletic directors
Whisenant, Warren A.
;
Pedersen, Paul M.
- In:
American business review
22
(
2004
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10001968802
Saved in:
4
Participants' service quality perceptions of fantasy sports websites : the relationship between service quality, customer satisfaction, attitude, and actual usage
Suh, Young Ik
;
Pedersen, Paul M.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
2
,
pp. 78-87
Persistent link: https://www.econbiz.de/10008651178
Saved in:
5
Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Suh, Young Ik
;
Ahn, Taesoo
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 261-278
Persistent link: https://www.econbiz.de/10010195355
Saved in:
6
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
7
Understanding purchasing intentions in secondary sport ticket websites
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10010489113
Saved in:
8
The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo
;
Ryu, Sangyoon
;
Clavio, Galen
;
Lovell, M. David
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011541862
Saved in:
9
Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory
Williams, Antonio S.
;
Pedersen, Paul M.
;
Walsh, Patrick
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
Saved in:
10
Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol
;
Byon, Kevin K.
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
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