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An analysis of the Olympic spo...
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Sport
Food Consumption/Nutrition/Food Safety
5
Consumer/Household Economics
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3
Sports
3
Brand image
2
Brand management
2
Consumer behaviour
2
Demand and Price Analysis
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Nielsen panel data
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Professional sports
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carbonated soft drink
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demographic segmentation
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econometric selection models
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food marketing policy
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marketing-mix models
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Cho, Sungho
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Kang, Joon Ho
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Kim, Jeeyoon
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International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Psychometric comparability of brand personality scale : assessing brand personalty matching between sports and corporate sponsors by using the congenerity test
Cho, Sungho
;
Kang, Joon Ho
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 295-312
Persistent link: https://www.econbiz.de/10009615119
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2
The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Kim, Yongjae
;
Kim, Jeeyoon
;
Cho, Sungho
;
Yim, Kitae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012153347
Saved in:
3
Empirical investigation of sport trademark dilution using contingent valuation method
Cho, Sungho
;
Lee, J. Lucy
;
Won, June
;
Lee, Jong Kwan
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 189-200
Persistent link: https://www.econbiz.de/10012293255
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