Similar Search Results

A model bridging team brand experience and sponsorship brand experience

Biscaia, Rui; Trail, Galen; Ross, Stephen; Yoshida, Masayuki - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 4, pp. 380-399

Purpose Previous research has focused on the antecedents of fan loyalty or the link between fans and the team on sponsorship reactions, but no comprehensive framework has been developed to combine these perspectives. The purpose of this paper is to present an integrated framework of how team...

Persistent link: https://www.econbiz.de/10014811462

A model bridging team brand experience and sponsorship brand experience

Biscaia, Rui; Trail, Galen; Ross, Stephen; Yoshida, Masayuki - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 380-399

Persistent link: https://www.econbiz.de/10011821792

The industry of wellness : the improvement of well-being

Sacavém, António; Correia, Abel - In: International journal of sport management and marketing … 5 (2009) 4, pp. 417-425

Persistent link: https://www.econbiz.de/10003827760

Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands

Biscaia, Rui; Rocha, Claudio - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 180-196

Persistent link: https://www.econbiz.de/10011933923

Advancing understanding of individual-level brand management in sport

Doyle, Jason P.; Kunkel, Thilo; Su, Yiran; Biscaia, Rui; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1631-1642

Persistent link: https://www.econbiz.de/10014443777

Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives

Sousa, Marisa; Gonçalves, Celina; Biscaia, Rui; … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 18-41

Persistent link: https://www.econbiz.de/10014504784

The neural bases of sport fan reactions to teams : evidence from a neuroimaging study

Cayolla, Ricardo; Biscaia, Rui; Baumeister, Roy F.; … - In: Journal of consumer behaviour 23 (2024) 2, pp. 842-854

Persistent link: https://www.econbiz.de/10014507474

Service quality and its effects on consumer outcomes : a meta-analytic review in spectator sport

Biscaia, Rui; Yoshida, Masayuki; Kim, Yu Kyoum - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 897-921

Persistent link: https://www.econbiz.de/10014283560

Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

Cayolla, Ricardo Roseira; Escadas, Marco; Biscaia, Rui; … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 395-421

Persistent link: https://www.econbiz.de/10014331420

Service quality in spectator sports : a review and research agenda

Biscaia, Rui; Ramos, Ricardo F.; Yoshida, Masayuki; … - In: International journal of consumer studies 48 (2024) 6, pp. 1-40

Persistent link: https://www.econbiz.de/10015107979