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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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Psychometric comparability of brand personality scale : assessing brand personalty matching between sports and corporate sponsors by using the congenerity test
Cho, Sungho; Kang, Joon Ho - In: International journal of sports marketing & sponsorship 13 (2011/12) 4, pp. 295-312
Persistent link: https://www.econbiz.de/10009615119
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The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Kim, Yongjae; Kim, Jeeyoon; Cho, Sungho; Yim, Kitae - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 148-164
Persistent link: https://www.econbiz.de/10012153347
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Empirical investigation of sport trademark dilution using contingent valuation method
Cho, Sungho; Lee, J. Lucy; Won, June; Lee, Jong Kwan - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 189-200
Persistent link: https://www.econbiz.de/10012293255