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Sport
Consumer behaviour
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Sponsorship
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Sportmarketing
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Sports marketing
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Brand image
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Grohs, Reinhard
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Reisinger, Heribert
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Vsetecka, Sabine
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Wagner, Udo
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Woisetschläger, David
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
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Schmalenbach business review : sbr
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ECONIS (ZBW)
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Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
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2
Assessing the effectiveness of sport sponsorships : an empirical examination
Grohs, Reinhard
;
Wagner, Udo
;
Vsetecka, Sabine
- In:
Schmalenbach business review : sbr
56
(
2004
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10002004826
Saved in:
3
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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