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Sport
Sports marketing
24
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23
Consumer behaviour
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Professional sports
17
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17
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17
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8
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English
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Pedersen, Paul M.
14
Lim, Choong Hoon
4
Suh, Young Ik
3
Ahn, Taesoo
2
Byon, Kevin K.
2
Brigham, Christopher
1
Clavio, Galen
1
Gang, Alex C.
1
Hur, Youngjin
1
Hutchinson, Susan
1
Kim, Dae Yeon
1
Kim, Kyungyeol
1
Lee, Jin Kyun
1
Lee, Min Kyo
1
Lee, Seomgyun
1
Li, Bo
1
Lovell, M. David
1
Mahan, Joseph E.
1
McDaniel, Stephen R.
1
Morse, Alan
1
Oh, Taeyeon
1
Paek, Bomin
1
Ruihley, Brody J.
1
Ryu, Sangyoon
1
Song, Hyunseok
1
Thibault, Lucie
1
Walsh, Patrick
1
Whisenant, Warren A.
1
Williams, Antonio S.
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Yi, U-yŏng
1
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Edward Elgar Publishing
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International journal of sports marketing & sponsorship
5
International journal of sport management and marketing : IJSMM
2
Routledge research in sport business and management
2
American business review
1
Elgar encyclopedias in business and management
1
Elgar encyclopedias in business and management series
1
Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
2
Examining the relationship for sport motives, relationship quality, and sport consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Saved in:
3
The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues
Lee, Seomgyun
;
Oh, Taeyeon
;
Lim, Choong Hoon
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10013349534
Saved in:
4
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
5
The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo
;
Ryu, Sangyoon
;
Clavio, Galen
;
Lovell, M. David
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011541862
Saved in:
6
The influence of managerial activities on the success of intercollegiate athletic directors
Whisenant, Warren A.
;
Pedersen, Paul M.
- In:
American business review
22
(
2004
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10001968802
Saved in:
7
Participants' service quality perceptions of fantasy sports websites : the relationship between service quality, customer satisfaction, attitude, and actual usage
Suh, Young Ik
;
Pedersen, Paul M.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
2
,
pp. 78-87
Persistent link: https://www.econbiz.de/10008651178
Saved in:
8
Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Suh, Young Ik
;
Ahn, Taesoo
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 261-278
Persistent link: https://www.econbiz.de/10010195355
Saved in:
9
Understanding purchasing intentions in secondary sport ticket websites
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10010489113
Saved in:
10
Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory
Williams, Antonio S.
;
Pedersen, Paul M.
;
Walsh, Patrick
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
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