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Sport
Consumer behaviour
32
Konsumentenverhalten
32
Sportmarketing
18
Sports marketing
18
Sports
14
Professional sports
11
Profisport
11
Sport event
11
Sportveranstaltung
11
Brand image
9
Markenimage
9
Brand management
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Service quality
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Beziehungsmarketing
5
Dienstleistungsqualität
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Relationship marketing
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Arbeitsgruppe
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Arbeitsverhalten
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Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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Social web
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Sponsorship
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Sport consumption
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Team
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USA
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United States
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Work behaviour
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Big event
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Computerspiel
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Coping strategy
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Coping-Strategie
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Emotion
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Football
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English
14
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Byon, Kevin K.
12
Yim, Brian H.
4
Baker, Thomas A., III.
3
Song, Hyunseok
3
Zhang, James J.
3
Jang, Wooyoung
2
Kim, Kyungyeol
2
Pedersen, Paul M.
2
Chang, Ching-Hung
1
Choi, Heedong
1
Choi, Wonjun
1
Cianfrone, Beth A.
1
Connaughton, Daniel P.
1
Grady, John
1
Hahm, Jeongbeom
1
Jones, Charles W.
1
Kim, Jiyoung
1
Kim, Min Jung
1
King, Brian
1
Matsuoka, Hirotaka
1
Pedersen, Zack P.
1
Salge, Carolina Alves de Lima
1
Shu, Shih-Tung
1
Williams, Antonio S.
1
Zhang, Yi
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International journal of sports marketing & sponsorship
4
European Sport management quarterly : ESMQ
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of vacation marketing
1
Marketing analysis in sport business : global perspectives
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
14
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1
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
2
Fear of missing out's mediating role in sensation-seeking and online betting intentions : impact of sales promotions
Song, Hyunseok
;
Kim, Min Jung
;
Choi, Wonjun
;
Jang, Wooyoung
- In:
Sport, Business and Management : an international …
15
(
2025
)
3
,
pp. 283-302
Persistent link: https://www.econbiz.de/10015423616
Saved in:
3
Tourist attitudes to mega-event sponsors: where does patriotism fit?
Chang, Ching-Hung
;
King, Brian
;
Shu, Shih-Tung
- In:
Journal of vacation marketing
26
(
2020
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10012265181
Saved in:
4
Dimensions of general market demand associated with professional team sports : development of a scale
Byon, Kevin K.
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
13
(
2010
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10003966541
Saved in:
5
Conceptualizing and measuring the use of student-athlete likeness in EA's NCAA Football
Baker, Thomas A., III.
;
Byon, Kevin K.
;
Cianfrone, Beth A.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10010380453
Saved in:
6
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Saved in:
7
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
8
Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol
;
Byon, Kevin K.
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
Saved in:
9
The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team
Yim, Brian H.
;
Byon, Kevin K.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012173520
Saved in:
10
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
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