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Sport
Consumer behaviour
17
Konsumentenverhalten
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Innovation adoption
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Innovationsakzeptanz
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Customer satisfaction
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India
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Indien
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Iran
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Kundenzufriedenheit
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Professional sports
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Profisport
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Brand management
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Football
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Fußball
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Markenführung
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Mobile Anwendung
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Online retailing
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Online-Handel
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Sportmarketing
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Sports
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Sports marketing
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Augmented reality
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Brand image
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Developing countries
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Amanpreet Singh
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Foroughi, Behzad
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Rai, Jaskirat Singh
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Cho, Heetae
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Fereidouni, Hassan Gholipour
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Hyun, Sunghyup Sean
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Itani, Maher
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Itani, Maher N.
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Mohamad Iranmanesh
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Nikbin, Davoud
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Asia Pacific journal of marketing and logistics
1
International journal of sports marketing & sponsorship
1
Journal for global business advancement : JGBA
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Journal of policy modeling : JPMOD ; a social science forum of world issues
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ECONIS (ZBW)
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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
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2
The impact of social media-related motivation on fantasy sport users' playing skills, sense of competition and performance expectancy
Rai, Jaskirat Singh
;
Cho, Heetae
;
Itani, Maher
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
11
,
pp. 2931-2952
Persistent link: https://www.econbiz.de/10015210847
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3
Sport facilities and sporting success in Iran : the Resource Curse Hypothesis
Fereidouni, Hassan Gholipour
;
Foroughi, Behzad
; …
- In:
Journal of policy modeling : JPMOD ; a social science …
37
(
2015
)
6
,
pp. 1005-1018
Persistent link: https://www.econbiz.de/10011478747
Saved in:
4
Impact of core product quality on sport fans' emotions and behavioral intentions
Foroughi, Behzad
;
Nikbin, Davoud
;
Hyun, Sunghyup Sean
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 110-129
Persistent link: https://www.econbiz.de/10011578568
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