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An analysis of the Olympic spo...
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Sport event
Food Consumption/Nutrition/Food Safety
5
Consumer/Household Economics
4
Sport
4
Sports
4
Agricultural and Food Policy
3
Consumer behaviour
3
Konsumentenverhalten
3
Advertising effects
2
Brand image
2
Brand management
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Demand and Price Analysis
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Firm performance
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Food Security and Poverty
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Health Economics and Policy
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Markenführung
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Markenimage
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Nielsen panel data
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Professional sports
2
Profisport
2
Sponsoring
2
Sponsorship
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Sportmarketing
2
Sports marketing
2
Sportveranstaltung
2
USA
2
United States
2
Unternehmenserfolg
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Werbewirkung
2
carbonated soft drink
2
demographic segmentation
2
econometric selection models
2
food marketing policy
2
marketing-mix models
2
2006-2008
1
Allocation
1
Allokation
1
Athlete endorsement
1
Athletes
1
Big event
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English
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Cho, Sungho
2
Kim, Jeeyoon
1
Kim, Yongjae
1
Lee, Minyong
1
Rhodes, Charles
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Yim, Kitae
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Yoon, Taeyeon
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International journal of sport finance
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
Saved in:
2
The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Kim, Yongjae
;
Kim, Jeeyoon
;
Cho, Sungho
;
Yim, Kitae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012153347
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