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~subject:"Sport event"
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Sport event
Consumer behaviour
48
Konsumentenverhalten
47
Sponsorship
37
Sponsoring
35
Sportmarketing
25
Sports marketing
25
Relationship marketing
23
Sports
23
Beziehungsmarketing
22
Sport
21
Marketing management
18
Marketingmanagement
17
Marketing
14
Advertising effects
13
Sportveranstaltung
13
Werbewirkung
13
Brand image
11
Internet marketing
11
Markenimage
11
Online-Marketing
11
Greece
10
Griechenland
10
Customer satisfaction
9
Kundenzufriedenheit
9
Professional sports
9
Profisport
9
Service quality
9
Tourism marketing
9
Tourismusmarketing
9
Brand management
8
Dienstleistungsqualität
8
Event marketing
8
Event-Marketing
8
Markenführung
8
Customer integration
7
Kundenintegration
7
Marketing theory
7
Marketingtheorie
7
Big event
6
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English
13
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Cornwell, T. Bettina
7
Alexandris, Kostas
4
Jahn, Steffen
2
Lacey, Russell
2
Tsiotsou, Rodoula H.
2
Alexandris, K.
1
Clark, John M.
1
Close, Angeline
1
Drengner, Jan
1
Drid, Patrik
1
Gaus, Hansjoerg
1
Gouri, Nicole
1
Jensen, Jonathan A.
1
Kaplanidou, Kyriaki
1
Kwon, Youngbum
1
Lianopoulos, Yannis
1
Maksimović, Nebojša
1
Matić, Radenko
1
Milovanović, Ivana
1
Milošević, Zoran
1
Papanikolaou, Magda
1
Pruitt, Stephen W.
1
Scheinbaum, Angeline Close
1
Suh, Wang Suk
1
Theodorakis, Nicholas D.
1
Xie, Hu
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Journal of sport management : the official journal of the North American Society of Sport Management
2
European Sport management quarterly : ESMQ
1
International journal of event and festival management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Marketing letters : a journal of research in marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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1
Testing the role of sport event personality on the development of event involvement and loyalty : the case of mountain running races
Alexandris, Kostas
- In:
International journal of event and festival management
7
(
2016
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011578744
Saved in:
2
Marketing sport event tourism : sport tourist behaviors and destination provisions
Alexandris, Kostas
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010417510
Saved in:
3
Destination image, sport event quality, and behavioral intentions : the cases of three World Sambo Championships
Milovanović, Ivana
;
Matić, Radenko
;
Alexandris, Kostas
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1150-1169
Persistent link: https://www.econbiz.de/10012592358
Saved in:
4
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
Saved in:
5
The effect of the Olympic Games on the tourism industry of the host country
Tsiotsou, Rodoula H.
;
Gouri, Nicole
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 334-338)
.
2010
Persistent link: https://www.econbiz.de/10003950967
Saved in:
6
Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.
;
Tsiotsou, Rodoula H.
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
Saved in:
7
The impact of title event sponsorship announcements on shareholder wealth
Clark, John M.
;
Cornwell, T. Bettina
;
Pruitt, Stephen W.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10003819979
Saved in:
8
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
9
Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
10
Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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