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Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher; Breuer, Christoph - In: Strategies in sports marketing : technologies and …, (pp. 238-254). 2014
Persistent link: https://www.econbiz.de/10010362962
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Der Wirtschafts- und Wachstumsmarkt Sport
Breuer, Christoph; Wicker, Pamela; Pawlowski, Tim - In: Management im Sport : betriebswirtschaftliche …, (pp. 27-52). 2010
Persistent link: https://www.econbiz.de/10008660527
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The impact of image congruence between sport event and destination on behavioural intentions
Hallmann, Kirstin; Breuer, Christoph - In: Tourism review : the official journal of the AIEST 65 (2010) 1, pp. 66-74
Persistent link: https://www.econbiz.de/10009233710
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The value of Olympic success and the intangible effects of sport events : a contingent valuation approach in Germany
Wicker, Pamela; Hallmann, Kristin; Breuer, Christoph; … - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 337-355
Persistent link: https://www.econbiz.de/10009618046
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Der Wirtschafts- und Wachstumsmarkt Sport
Breuer, Christoph; Wicker, Pamela; Pawlowski, Tim - In: Management und Marketing im Sport : …, (pp. 23-47). 2008
Persistent link: https://www.econbiz.de/10003752493
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How efficient is dynamic pricing for sport events? : designing a dynamic pricing model for Bayern Munich
Kemper, Christopher; Breuer, Christoph - In: International journal of sport finance 11 (2016) 1, pp. 4-25
Persistent link: https://www.econbiz.de/10011452042
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What factors determine the fans' willingness to pay for bundesliga tickets? : an analysis of ticket sales in the secondary market using data from ebay.de
Kemper, Christoph J.; Breuer, Christoph - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 142-158
Persistent link: https://www.econbiz.de/10011372413
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Der Wirtschafts- und Wachstumsmarkt Sport
Breuer, Christoph; Wicker, Pamela; Pawlowski, Tim - In: Management im Sport : betriebswirtschaftliche …, (pp. 61-86). 2012
Persistent link: https://www.econbiz.de/10014567650
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Top clubs' performance and the competitive situation in European domestic football competitions
Pawlowski, Tim; Breuer, Christoph; Hovemann, Arnd - In: Journal of sports economics 11 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003970020