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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
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The internationalisation of a sports team brand : the case of European soccer teams
Richelieu, André; Lopez, Sibylle; Desbordes, Michel - In: International journal of sports marketing & sponsorship 10 (2008/09) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10003788528
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Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit; Richelieu, André; O'Reilly, Norm - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
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Key factors for ensuring performance and attracting practitioners to small sport clubs
Musso, Fabio; Richelieu, André; Francioni, Barbara - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 352-370
Persistent link: https://www.econbiz.de/10012168843