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Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise
Lee, Donghun; Kroncke, Charles O.; Johnson, James E. - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 158-171
Persistent link: https://www.econbiz.de/10009574583
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The influence of personal values and goals on cognitive and behavioral involvement in sport
Lee, Donghun; Trail, Galen - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 593-605
Persistent link: https://www.econbiz.de/10009425051
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Values and goals of Chinese sport consumers contrary to American counterparts
Lee, Donghun; Zhang, Yinghui; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 11-28
Persistent link: https://www.econbiz.de/10011695247
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Promote the "wow" : (mis)representation, perception and reception of media promotion on wheelchair rugby
Hu, Tiao; Cottingham, Michael; Shapiro, Deborah R.; … - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 470-484
Persistent link: https://www.econbiz.de/10014331515
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Strategic philanthropy of athletes after transgression : examining the congruence effect of pre-transgression and transgression issues
Lee, Myungwoo; Lee, Donghun; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 92-107
Persistent link: https://www.econbiz.de/10015417314