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Sports
Consumer behaviour
43
Konsumentenverhalten
42
Sport
30
Sports marketing
29
Sportmarketing
28
Professional sports
23
Profisport
23
China
20
Sport event
12
Sportveranstaltung
12
USA
12
United States
12
Customer satisfaction
10
Kundenzufriedenheit
10
Brand management
9
Football
8
Fußball
8
Markenführung
8
Beziehungsmarketing
7
Internet marketing
7
Motivation
7
Online-Marketing
7
Relationship marketing
7
Service quality
7
Social Web
7
Social web
7
Ball game
6
Ballsport
6
Brand image
6
Dienstleistungsqualität
6
Markenimage
6
Sport management
6
Sportmanagement
6
Computerspiel
5
Deutschland
5
Emotion
5
Germany
5
Sponsorship
5
Video game
5
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English
31
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Zhang, James J.
23
Byon, Kevin K.
11
Yim, Brian H.
4
Baker, Thomas A., III.
3
Connaughton, Daniel P.
3
Desbordes, Michel
2
Kim, Kyungyeol
2
Kim, Min Kil
2
Liu, Dongfeng
2
Mao, Luke Lunhua
2
Angosto, Salvador
1
Bohórquez Gómez-Millán, María Rocío
1
Braunstein‐Minkove, Jessica R.
1
Carroll, Michael S.
1
Choi, Heedong
1
Chou, Wen-Hao Winston
1
Cianfrone, Beth A.
1
Connaughton, Dan P.
1
Dickson, Geoff
1
García-Fernández, Jerónimo
1
Gibson, Heather J.
1
Grady, John
1
Hahm, Jeongbeom
1
Huang, Haiyan
1
Jang, Wooyoung
1
Jones, Charles W.
1
Kim, Chong
1
Kim, Jiyoung
1
Kim, May
1
Kim, Suk-Kyu
1
Kim, Ŭi-suk
1
Ko, Yong Jae
1
Lara-Bocanegra, Alejandro
1
Leng, Ho Keat
1
Lu, Zhenqiu
1
Luo, Lei
1
Mastromartino, Brandon
1
Matsuoka, Hirotaka
1
Menaker, Brian E.
1
Min, Sophia D.
1
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International journal of sports marketing & sponsorship
7
European Sport management quarterly : ESMQ
4
Sport management review
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing analysis in sport business : global perspectives
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Exploring the rise of fandom in contemporary consumer culture
1
International Journal of Sports Marketing and Sponsorship Ser.
1
International journal of sport management and marketing : IJSMM
1
Sport, Business and Management: An International Journal
1
Tourism economics : the business and finance of tourism and recreation
1
World Association for Sport Management series
1
World association for sport management series
1
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ECONIS (ZBW)
30
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1
Dimensions of general market demand associated with professional team sports : development of a scale
Byon, Kevin K.
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
13
(
2010
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10003966541
Saved in:
2
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
3
Sport marketing analyses : an introduction
Byon, Kevin K.
;
Yim, Brian H.
;
Song, Hyunseok
;
Zhang, …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 1-23)
.
2022
Persistent link: https://www.econbiz.de/10014311010
Saved in:
4
Comparison of volunteer motivations in different youth sport organizations
Kim, May
;
Zhang, James J.
;
Connaughton, Dan P.
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
3
,
pp. 343-365
Persistent link: https://www.econbiz.de/10003989367
Saved in:
5
An examination of AED implementation and related risk management practices in high school athletic departments
Connaughton, Daniel P.
;
Spengler, J. O.
;
Zhang, James J.
; …
- In:
Sport management review
14
(
2011
)
2
,
pp. 258-268
Persistent link: https://www.econbiz.de/10009315489
Saved in:
6
Dimensions of market demand associated with Taekwondo schools in North America : development of a scale
Kim, Min Kil
;
Zhang, James J.
;
Ko, Yong Jae
- In:
Sport management review
12
(
2009
)
3
,
pp. 149-166
Persistent link: https://www.econbiz.de/10003913572
Saved in:
7
Assessing the economic impact of three major sport events in China : the perspective of attendees
Huang, Haiyan
;
Mao, Luke Lunhua
;
Kim, Suk-Kyu
;
Zhang, …
- In:
Tourism economics : the business and finance of tourism …
20
(
2014
)
6
,
pp. 1277-1296
Persistent link: https://www.econbiz.de/10010509237
Saved in:
8
Destination image and intent to visit China and the 2008 Beijing Olympic Games
Gibson, Heather J.
;
Qi, Christine Xueqing
;
Zhang, James J.
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 427-450
Persistent link: https://www.econbiz.de/10003743645
Saved in:
9
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
10
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
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