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An examination of the impact of player transgressions on sponsorship b2b relationships

Westberg, Kate; Stavros, Constantino; Wilson, Bradley - In: International journal of sports marketing & sponsorship 9 (2007/08) 2, pp. 125-134

Persistent link: https://www.econbiz.de/10003678184

A comparison between mainstream and action sport industries in Australia : a case study of the skateboarding cluster

Kellett, Pamm; Russell, Roslyn - In: Sport management review 12 (2009) 2, pp. 66-78

Persistent link: https://www.econbiz.de/10003913564

Managers' perceptions of the impact of sport sponsorship on brand equity : which aspects of the sponsorship matter most?

Henseler, Jörg; Wilson, Bradley; Westberg, Kate - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 7-21

Persistent link: https://www.econbiz.de/10009231926

Sport and wellbeing

Westberg, Kate (ed.); Kelly, Sarah Jane (ed.) - 2019

Persistent link: https://www.econbiz.de/10013042845

Sports marketing in Australia

Stavros, Constantino; Stewart, Mark F. - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 511-536). 2011

Persistent link: https://www.econbiz.de/10008738184

Like father, like son : analyzing Australian football's unique recruitment process

Stewart, Mark F.; Stavros, Constantino; Phillips, Pamm; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 672-688

Persistent link: https://www.econbiz.de/10011645893

Sport branding insights

Stavros, Constantino; Smith, Aaron - 2020

Persistent link: https://www.econbiz.de/10013180810

Sport branding insights

Stavros, Constantino; Smith, Aaron - 2020

"In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand'-and therefore differentiate-a sport club, player, code or event in a highly competitive entertainment market. For anyone seeking...

Persistent link: https://www.econbiz.de/10012103024