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Virtual reality technology induced flow in the spectator sports context : empirical examinations of VR flow, its unique antecedents, and consequences

Chang, Yonghwan; Warren, Clinton; Lee, Taehoon - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 1, pp. 81-95

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Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus

Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 413-425

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Spectators' emotional responses in tweets during the Super Bowl 50 game

Chang, Yonghwan - In: Sport management review 22 (2019) 3, pp. 348-362

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Do spectators and competitors accept the use of scoring technology in Teakwondo competitions?

Ko, Yong Jae; Cattani, Kevin; Chang, Yonghwan; Hur, Youngjin - In: International journal of sport management and marketing … 9 (2011) 3/4, pp. 238-253

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A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective

Ko, Yong Jae; Chang, Yonghwan; Jang, Wonseok; Sagas, Michael - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 213-228

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Remedying stereotype threat effects in spectator sports

Chang, Yonghwan; Schull, Vicki; Kihl, Lisa A. - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 172-184

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The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow

Chang, Yonghwan; Wann, Daniel L.; Inoue, Yuhei - In: Journal of sport management : the official journal of … 32 (2018) 4, pp. 334-347

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Spectator emotions in predicting psychological vigor : emotional meta experience and affect valuation perspectives

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Using experiments in sport consumer behavior research : a review and directions for future research

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Leaders and followers : an exploration of the notion of scale-free networks within a new brand community

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