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Comparison of Division I and Division III intercollegiate spectators : motives and constraints
Lee, Cindy; Bang, Hyejin - In: International journal of leisure and tourism marketing … 2 (2011) 2, pp. 159-175
Persistent link: https://www.econbiz.de/10009011417
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Volunteer management in sport
Kim, May; Bang, Hyejin - In: Routledge handbook of sport management, (pp. 159-177). 2014
Persistent link: https://www.econbiz.de/10010356977
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What is in it for me? : perceived benefits and costs on the support of a sporting event
Lee, Cindy; Bang, Hyejin; Won, Doyeon; Chen, Lei - In: International journal of event and festival management 13 (2022) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10012797499
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New media and technology use in corporate sport sponsorship : performing activational leverage from an exchange perspective
Dees, Windy - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 272-285
Persistent link: https://www.econbiz.de/10009514074
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Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
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Introduction : a synopsis of the advances in sport advertising and sponsorship effectiveness research
Cianfrone, Beth A.; Dees, Windy - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 233-237
Persistent link: https://www.econbiz.de/10011503632
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The influence of personal values and goals on cognitive and behavioral involvement in sport
Lee, Donghun; Trail, Galen - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 593-605
Persistent link: https://www.econbiz.de/10009425051
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A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui; Trail, Galen; Ross, Stephen; Yoshida, Masayuki - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 380-399
Persistent link: https://www.econbiz.de/10011821792