Martínez-Cevallos, Daniel; Calabuig, Ferran; … - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-26
This study aims to analyze, through structural equation modelling, the interaction between the variables of congruence, trust, commitment, satisfaction and word of mouth (WOM) in the context of a virtual sporting event, determining the significant relationships between these variables and their...