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~subject:"Sportveranstaltung"
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Sportveranstaltung
Sports marketing
24
Sportmarketing
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Consumer behaviour
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20
Sport
18
Professional sports
17
Profisport
17
Sports
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Brand image
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Ball game
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Pedersen, Paul M.
6
Byon, Kevin K.
3
Lim, Choong Hoon
2
Yoon, Juha
2
Clavio, Galen
1
Gang, Alex
1
Gang, Alex C.
1
Kim, Kyungyeol
1
Lee, Min Kyo
1
Lee, Minkyo
1
Lovell, M. David
1
Park, Juho
1
Ryu, Sangyoon
1
Sung, Minjung
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Tsuji, Yosuke
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Yeo, In-Sung
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International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo
;
Lim, Choong Hoon
;
Yeo, In-Sung
;
Pedersen, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 235-245
Persistent link: https://www.econbiz.de/10011415240
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2
What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung
;
Yi, U-yŏng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
Saved in:
3
The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo
;
Ryu, Sangyoon
;
Clavio, Galen
;
Lovell, M. David
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011541862
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4
Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol
;
Byon, Kevin K.
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
Saved in:
5
Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games
Yoon, Juha
;
Gang, Alex C.
;
Pedersen, Paul M.
- In:
International journal of sport management and marketing …
20
(
2020
)
3/4
,
pp. 249-270
Persistent link: https://www.econbiz.de/10012523313
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6
Co-created value influences residents' support toward the sporting event through the mediating mechanism of gratitude
Zhang, Jingxian Cecilia
;
Byon, Kevin K.
;
Tsuji, Yosuke
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014282463
Saved in:
7
Pre-post examination of residents’ destination image toward mega event hosting country with strained bilateral relations
Byon, Kevin K.
;
Yoon, Juha
;
Gang, Alex
;
Park, Juho
; …
- In:
International journal of sports marketing & sponsorship
26
(
2025
)
1
,
pp. 76-91
Persistent link: https://www.econbiz.de/10015417306
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