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Effective persuasion of international business sales letters : an emic-etic perspective
Zhu, Yunxia; Hildebrandt, Herbert William - In: Management international review : mir ; journal of … 53 (2013) 3, pp. 391-418
Persistent link: https://www.econbiz.de/10009749934
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When Mickey loses face : recontextualization, semantic fit, and the semiotics of foreignness
Brannen, Mary Yoko - 2008
Persistent link: https://www.econbiz.de/10003728890
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Editorial: The multifaceted role of language in international business : unpacking the forms, functions and features of a critical challenge to MNC theory and performance
Brannen, Mary Yoko; Piekkari, Rebecca; Tietze, Susanne - In: Journal of international business studies : JIBS ; an … 45 (2014) 5, pp. 495-507
Persistent link: https://www.econbiz.de/10010380432
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The languages of strategic agility : trapped in your jargon or lost in translation?
Brannen, Mary Yoko; Doz, Yves L. - 2010
Persistent link: https://www.econbiz.de/10008807166
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The languages of strategic agility : trapped in your jargon or lost in translation?
Brannen, Mary Yoko; Doz, Yves L. - 2011 - Rev. vers. of 2010/80/ST
Persistent link: https://www.econbiz.de/10008808089
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Language in international business : developing a field
Brannen, Mary Yoko (ed.); Mughan, Terry (ed.) - 2017
Persistent link: https://www.econbiz.de/10011521839
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The multifaceted role of language in international business : unpacking the forms, functions and features of a critical challenge to MNC theory and performance
Brannen, Mary Yoko; Piekkari, Rebecca; Tietze, Susanne - In: Language in international business : developing a field, (pp. 139-162). 2017
Persistent link: https://www.econbiz.de/10011582123
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Language in International Business : Developing a Field
Mughan, Terry (ed.); Brannen, Mary Yoko (ed.) - 2017
Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and...
Persistent link: https://www.econbiz.de/10012396292
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Intersectional arithmetic : how gender, race and mother tongue combine to impact immigrants’ work outcomes
Fitzsimmons, Stacey R.; Baggs, Jen; Brannen, Mary Yoko - In: Journal of world business : JWB 55 (2020) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10012168969