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Channel selection in e-commerce age: A strategic analysis of co-op advertising models

Liu, Yongmei; Sun, Yuhua; Hu, Junhua - In: Journal of Industrial Engineering and Management (JIEM) 6 (2013) 1, pp. 89-103

Purpose: The purpose of this paper is to develop and compare two co-op advertising models: advertising model under traditional channel and co-op advertising model under dual channel, to select optimal channel structure to sell products for manufacturer and to derive optimal co-op advertising...

Persistent link: https://www.econbiz.de/10011939027

Channel selection in e-commerce age : a strategic analysis of co-op advertising models

Liu, Yongmei; Sun, Yuhua; Hu, Junhua - In: Journal of industrial engineering and management : JIEM 6 (2013) 1, pp. 89-103

Persistent link: https://www.econbiz.de/10011900637

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Game-theoretic analysis in an environment-friendly competitive closed-loop dual-channel supply chain with recycling

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Coordination in a closed-loop sustainable supply chain considering dual-channel and cost-sharing contract : evidence from an emerging economy

Amoozad Mahdiraji, Hannan; Govindan, Kannan; Madadi, Saba; … - In: Journal of the Operational Research Society 74 (2023) 11, pp. 2362-2381

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Stackelberg game models between two competitive retailers in fuzzy decision environment

Liu, Shukuan; Xu, Zeshui - In: Fuzzy optimization and decision making : a journal of … 13 (2014) 1, pp. 33-48

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