The effective categorisation of neighbourhoods is a critical component of urban planning and development, providing a systematic framework for identifying and addressing the distinct characteristics and needs of different areas. This study utilises data from the open-source platform...

The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...