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Relationship marketing: looking backwards towards the future

Payne, Adrian; Frow, Pennie - In: Journal of Services Marketing 31 (2017) 1, pp. 11-15

Purpose This paper aims to review the growth and development of the field of relationship marketing and, through a consideration of this body of work, identifies key research priorities for the future of relationship marketing. The paper also delineates the frequently confused associated...

Persistent link: https://www.econbiz.de/10014906493

A stakeholder perspective of the value proposition concept

Frow, Pennie; Payne, Adrian - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 223-240

Persistent link: https://www.econbiz.de/10009007588

Value propositions as communication practice : taking a wider view

Ballantyne, David; Frow, Pennie; Varey, Richard J.; … - In: Industrial marketing management : the international … 40 (2011) 2, pp. 202-210

Persistent link: https://www.econbiz.de/10008934054

Relationship marketing : looking backwards towards the future

Payne, Adrian; Frow, Pennie - In: The journal of services marketing 31 (2017) 1, pp. 11-15

Persistent link: https://www.econbiz.de/10011615610