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Why, when, and how should the effect of marketing be measured? : a stakeholder perspective for corporate social responsibility metrics
Raghubir, Priya; Roberts, John H.; Lemon, Katherine N.; … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10003979317
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Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.; Field, Joy M.; Fotheringham, Darima; … - In: Journal of service research 24 (2021) 3, pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
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Service research priorities : designing sustainable service ecosystems
Field, Joy M.; Fotheringham, Darima; Subramony, Mahesh; … - In: Journal of service research 24 (2021) 4, pp. 462-479
Persistent link: https://www.econbiz.de/10012662579