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The multi-layered nature of th...
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The multi-layered nature of the internet-based democratization of brand management
Asmussen, Bjoern
;
Harridge-March, Sally
;
Occhiocupo, …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1473-1483
Persistent link: https://www.econbiz.de/10009757064
Saved in:
2
Corporate social responsibility : engaging the community
Deigh, Linda
;
Farquhar, Jillian
;
Palazzo, Maria
;
Siano, …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10011598787
Saved in:
3
Motives and resources for value co-creation in a multi-stakeholder ecosystem : a managerial perspective
Pera, Rebecca
;
Occhiocupo, Nicoletta
;
Clarke, Jackie
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4033-4041
Persistent link: https://www.econbiz.de/10011553883
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