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White as snow or milk? : strategies for handling ethical dilemmas in a dairy corporation
Hernes, Tor; Schjelderup, Gerhard E.; Vaagaasar, Anne Live - In: Ethical dilemmas in management, (pp. 28-41). 2009
Persistent link: https://www.econbiz.de/10003766196
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Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo; Schultz, Majken - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
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Coming to America : can Nordic brand values engage American stakeholders?
Rubin, James; Schultz, Majken; Hatch, Mary Jo - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 30-39
Persistent link: https://www.econbiz.de/10003763474
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Managing organizational expression
Schultz, Majken; Hatch, Mary Jo - 2009
Persistent link: https://www.econbiz.de/10003786873
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The "Catch 22" of communicating CSR: findings from a Danish study
Morsing, Mette; Schultz, Majken; Nielsen, Kasper Ulf - In: Journal of marketing communications 14 (2008) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10003767507