Prior work in business experimentation concludes that involving other stakeholders besides the entrepreneur mitigates the challenge of biased experimental decision-making. However, this work also maintains a key simplifying assumption—that the actors involved have a common goal to maximize...

This purpose of this article is to provide a framework into which we can integrate global strategy with stakeholder theory. Our aim is to create the basis for a research agenda that deals specifically with issues that are unique to global strategy and to use this perspective to demonstrate the...