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Multinationals with a proactive CSR approach
Hånell, Sara Melén; Tolstoy, Daniel; Tar, Veronika - In: Creating a sustainable competitive position : ethical …, (pp. 93-109). 2023
Persistent link: https://www.econbiz.de/10014455252
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Driving sustainability in emerging markets : the leading role of multinationals
Elg, Ulf; Hånell, Sara Melén - In: Industrial marketing management : the international … 114 (2023), pp. 211-225
Persistent link: https://www.econbiz.de/10014433448
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Sustainability as the source of competitive advantage : how sustainable is it?
Tarnovskaya, Veronika - In: Creating a sustainable competitive position : ethical …, (pp. 75-89). 2023
Persistent link: https://www.econbiz.de/10014455226
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Market shaping MNCs in emerging markets : stakeholder engagement and the role of embeddedness
Schaumann, Janina M.; Tarnovskaya, Veronika - In: Industrial marketing management : the international … 114 (2023), pp. 64-79
Persistent link: https://www.econbiz.de/10014433443
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Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika - In: Marketing intelligence & planning 33 (2015) 6, pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
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Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika; Biedenbach, Galina - In: Qualitative market research : an international journal 19 (2016) 3, pp. 287-309
Persistent link: https://www.econbiz.de/10011598472
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How employees shape CSR transparency : a sensemaking perspective
Sendlhofer, Tina; Tolstoy, Daniel - In: Journal of business research : JBR 150 (2022), pp. 268-278
Persistent link: https://www.econbiz.de/10013365713