Fedushko, Solomiia; Ustyianovych, Taras - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 1, pp. 1-21
Cohort analysis is a new practical method for e-commerce customers' research, trends in their behavior, and experience during the COVID-19 crisis. The purpose of the research is to validate the efficiency of this method on the e-commerce records data set and find out the critical factors...
