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Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan; Lund, Kaisa; Szocs, Courtney - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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The smell of healthy choices : cross-modal sensory compensation effects of ambient scent on food purchases
Biswas, Dipayan; Szocs, Courtney - In: Journal of marketing research 56 (2019) 1, pp. 123-141
Persistent link: https://www.econbiz.de/10012177247
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The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney; Kim, Yeseul; Lim, Mikyoung; Arroyo, … - In: Journal of retailing 99 (2023) 4, pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
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Hey big spender! : a golden (color) atmospheric effect on tipping behavior
Lee, Na Young; Noble, Stephanie M.; Biswas, Dipayan - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 317-337
Persistent link: https://www.econbiz.de/10011844815
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Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments
Girard, Anna L.; Lichters, Marcel; Sarstedt, Marko; … - In: Journal of service research 22 (2019) 4, pp. 440-455
Persistent link: https://www.econbiz.de/10012128041