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Atmosphere in fashion stores : do you need to change?
Parsons, Andrew G. - In: Journal of fashion marketing and management 15 (2011) 4, pp. 428-445
Persistent link: https://www.econbiz.de/10009372949
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Use of scent in a naturally odourless store
Parsons, Andrew G. - In: International journal of retail & distribution management 37 (2009) 5, pp. 440-452
Persistent link: https://www.econbiz.de/10009521993
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Atmospheric cues and their effect on the hedonic retail experience
Ballantine, Paul W.; Jack, Richard; Parsons, Andrew G. - In: International journal of retail & distribution management 38 (2010) 8, pp. 641-653
Persistent link: https://www.econbiz.de/10008651871
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Competing for attention with in-store promotions
Phillips, Megan; Parsons, Andrew G.; Wilkinson, Helene J.; … - In: Journal of retailing and consumer services 26 (2015), pp. 141-146
Persistent link: https://www.econbiz.de/10011348311