Purpose – To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation. Design/methodology/approach – Case study in relation to a psychoanalytic approach to text as a place for emotional...

Purpose – The aim is to discuss how storytelling can be used in different ways to enlighten change processes occurring within and after a takeover situation. Design/methodology/approach – Case study reseach based on in‐depth interviews critically examined as forms of narratives. Findings...