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Industrial marketing management : the international journal for industrial and high-tech firms
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The added value of brand alliances in higher education
Kalafatis, Stavros P.
;
Ledden, Lesley
;
Riley, Debra
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3122-3132
Persistent link: https://www.econbiz.de/10011507947
Saved in:
2
Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.
;
Riley, Debra
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
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