We explore how a firm’s knowledge structure characteristics and market identity—as reflected in its position in the industry value chain and market status—influence knowledge-based alliance (KBA) formation. We propose that a firm’s propensity to form KBAs is affected by the congruence...

This study contributes to the literature on strategic alliances by examining the relationship between a firm’s stakeholder orientation and its attractiveness as an alliance partner. We suggest that stakeholder orientation, defined as the extent to which a firm adopts policies and management...