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Strategic alliance
International marketing
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Katsikeas, Constantine S.
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Robson, Matthew J.
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Bello, Daniel C.
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Musarra, Giuseppe
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Journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of world business : JWB
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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ECONIS (ZBW)
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Does accommodating a self-serving partner in an international marketing alliance pay off?
Bello, Daniel C.
;
Katsikeas, Constantine S.
;
Robson, …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 77-93
Persistent link: https://www.econbiz.de/10008702739
Saved in:
2
Drivers and performance outcomes of trust in international strategic alliances: the role of organizational complexity
Robson, Matthew J.
;
Katsikeas, Constantine S.
;
Bello, …
- In:
Organization science : a journal of the Institute for …
19
(
2008
)
4
,
pp. 647-665
Persistent link: https://www.econbiz.de/10003757016
Saved in:
3
The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances
Musarra, Giuseppe
;
Robson, Matthew J.
;
Katsikeas, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011503391
Saved in:
4
Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances
Robson, Matthew J.
;
Katsikeas, Constantine S.
; …
- In:
Journal of world business : JWB
54
(
2019
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011997004
Saved in:
5
Machiavellianism in alliance partnerships
Musarra, Giuseppe
;
Robson, Matthew J.
;
Katsikeas, …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10014245075
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