Purpose - The paper identifies different information flow strategies to enhance integration in strategic alliances and studies these strategies with respect to contextual factors and the impact on performance. Design/methodology/approach – The paper examines empirical data gathered from 56...

An increasing number of companies are setting up strategic alliances with suppliers and customers. However, the majority of these alliances do not succeed. Our aim is to understand how different behavioural characteristics are associated with alliance success. We hypothesize that alliance...