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Strategisches Pharma-Management : konsequente Wertoptimierung des Total-Life-Cycle
Dreger, Christian - 2000
Persistent link: https://www.econbiz.de/10001477869
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The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot; Werner, Steve; Matulich, Erika - In: Journal of international business studies : JIBS ; an … 31 (2000) 1, pp. 39-62
Is there a relationship between home-country competitive advantages, MNC price/quality product strategies, and firm performance? A cross-national contingency framework is developed, indentifying three "regional stereotypes" of price/quality relationships, fueled by history and consumer...
Persistent link: https://www.econbiz.de/10001483029
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Modern production management
Buffa, Elwood Spencer - 1962 - 2. print
Persistent link: https://www.econbiz.de/10001487025
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Product management
Lehmann, Donald R.; Winer, Russell S. - 2002 - 3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001557613
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Socio-cognitive dynamics as positive feedback loops in mature competitive markets
Saxon, Michael S.; Rosa, Jose Antonio; Porac, Joseph F. - 1999
Persistent link: https://www.econbiz.de/10001442315
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Modern production management
Buffa, Elwood S. - 1973 - 4. ed.
Persistent link: https://www.econbiz.de/10001965135
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An integrated portfolio approach to support market-oriented R&D planning
Ernst, Holger; Soll, Jan Henrik - In: International journal of technology management : IJTM 26 (2003) 5/6, pp. 540-560
Persistent link: https://www.econbiz.de/10001932893
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Trading up : why consumers want new luxury goods--and how companies create them
Silverstein, Michael J. - 2005 - Revised ed.
Persistent link: https://www.econbiz.de/10002641784
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Strategische Produktgestaltung
Schmidt-Gallas, Dirk; Herrmann, Andreas; Riesenbeck, Hajo - In: Zeitschrift für Planung & Unternehmenssteuerung 15 (2004) 3, pp. 247-274
Persistent link: https://www.econbiz.de/10002220953
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Demand, pricing, and bundling : an economic analysis of the cable television industry
Crawford, Gregory S. - 1998
Persistent link: https://www.econbiz.de/10002364495