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Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan - In: The journal of product & brand management 32 (2023) 7, pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
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Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung; Beckman, Sara L.; Agogino, Alice - In: California management review 61 (2018) 1, pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
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Product lifecycle management framework for business transformation
Donoghue, Ilkka D. M.; Hannola, Lea T.; Papinniemi, Jorma J. - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 14 (2018) 3, pp. 293-303
Persistent link: https://www.econbiz.de/10012153396
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Product portfolio management : an important business strategy
Doorasamy, Mishelle - In: Foundations of Management : the journal of Warsaw … 7 (2015) 1, pp. 29-36
The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the...
Persistent link: https://www.econbiz.de/10011855454
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Strategic alignment of product portfolio and supplier management
Verrollot, Jordan; Tolonen, Arto; Harkonen, Janne; … - In: International journal of management & enterprise … 16 (2017) 4, pp. 337-364
Persistent link: https://www.econbiz.de/10011859099
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What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine; Raith, Michael; Selove, Matthew - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
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An integrated portfolio approach to support market-oriented R&D planning
Ernst, Holger; Soll, Jan Henrik - In: International journal of technology management : IJTM 26 (2003) 5/6, pp. 540-560
Persistent link: https://www.econbiz.de/10001932893
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Strategische Produktgestaltung
Schmidt-Gallas, Dirk; Herrmann, Andreas; Riesenbeck, Hajo - In: Zeitschrift für Planung & Unternehmenssteuerung 15 (2004) 3, pp. 247-274
Persistent link: https://www.econbiz.de/10002220953
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Integrative Werksentwicklung : Entwicklung veränderungsfähiger Fabrikkonzepte unter Berücksichtigung divergierender Produkt- und Technologielebenszyklen
Wulf, Serjosha; Nyhuis, Peter - In: Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; … 103 (2008) 10, pp. 656-660
Persistent link: https://www.econbiz.de/10003774248
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Tourism supply chain management : a new research agenda
Zhang, Xinyan; Song, Haiyan; Huang, George Q. - In: Tourism management : research, policies, practice 30 (2009) 3, pp. 345-358
Persistent link: https://www.econbiz.de/10003838407