"Innovation is a beautiful thing. It is a force with both aesthetic and pragmatic appeal: It unleashes our creative … engines of innovation in the Western world, innovation provides both exceptional opportunities and steep challenges. While … innovation is a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins …

book highlights the role of informal learning, underscores the relevance of engaging in the arts, and has global … of the relationship between strategic thinking and the learning process involved -- taking learning from the academic to … the everyday. New features include an expanded list of learning methods to develop strategic thinking, a more extensive …

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the …