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Total global strategy
Yip, George S. - 2012 - 3. ed., intern. ed.
Persistent link: https://www.econbiz.de/10009504736
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Implemented strategies in business-to-business contexts
Woodside, Arch G.; Pattinson, Hugh M.; Montgomery, David B. - In: Business-to-business marketing management : strategies, …, (pp. 323-355). 2012
Persistent link: https://www.econbiz.de/10009532700
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Strategy and the multinational enterprise
Tallman, Stephen B.; Yip, George S. - In: The Oxford handbook of international business, (pp. 317-348). 2003
Persistent link: https://www.econbiz.de/10001767178
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Strategy and the multinational enterprise
Tallman, Stephen B.; Yip, George S. - In: The Oxford handbook of international business, (pp. 317-348). 2001
Persistent link: https://www.econbiz.de/10001626880
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Strategic transformation : changing while winning
Hensmans, Manuel; Johnson, Gerry; Yip, George S. - 2013
Persistent link: https://www.econbiz.de/10009681227
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Achieving successful strategic transformation
Johnson, Gerry; Yip, George S.; Hensmans, Manuel - In: MIT sloan management review 53 (2011/12) 3, pp. 25-32
Persistent link: https://www.econbiz.de/10009535701
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Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.; Coundouriotis, George A. - 2009
Persistent link: https://www.econbiz.de/10003786948
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Born global
Kudina, Alina; Yip, George S.; Barkema, Harry G. - In: Business strategy review 19 (2008) 4, pp. 38-44
Persistent link: https://www.econbiz.de/10003788101
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Strategy and the multinational enterprise
Tallman, Stephen B.; Yip, George S. - In: The Oxford handbook of international business, (pp. 307-340). 2009
Persistent link: https://www.econbiz.de/10003796858
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Transforming strategy
Yip, George S.; Johnson, Gerry - In: Business strategy review 18 (2007) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10003430479