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Product strategies, managerial comprehension, and organizational performance
Wensley, Robin
- In:
Oxford review of economic policy
15
(
1999
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10001515996
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Strategic marketing : planning, implementation, and control
Weitz, Barton A.
(
ed.
);
Wensley, Robin
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10013500251
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