1. Introduction : why this book and who for? / Rafael Ramirez, Kees van der Heijden and John Selsky -- 2. Conceptual and historical overview / Rafael Ramirez, John W. Selsky and Kees van der Heijden -- 3. How do scenario practices and search conferences complement each other? / Jaime Jimenez --...

Despite a rich extant literature, it is unclear what business models are. We assess three dominant conceptions of business models in the academic literature: as transactional structures, value extracting devices, and mechanisms for structuring the organization. To overcome the shortcomings of...