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ECONIS (ZBW)
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Investing time wisely : enhancing brand awareness through stakeholder engagement in the service sector
Mattera, Marina
;
Baena, Verónica
;
Cerviño, Julio
- In:
International journal of management practice : IJMP
7
(
2014
)
2
,
pp. 1126-143
Persistent link: https://www.econbiz.de/10010402803
Saved in:
2
European franchise expansion into Latin America : evidence from the Spanish franchise system
Baena, Verónica
- In:
Management research review
38
(
2015
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011384513
Saved in:
3
Dodging the bullet : overcoming the financial impact of Ukraine armed conflict with sustainable business strategies and environmental approaches
Mattera, Marina
;
Soto, Federico
- In:
The journal of risk finance : JRF
24
(
2023
)
1
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014232416
Saved in:
4
Sustainable business models to create sustainable competitive advantages : strategic approach to overcoming COVID-19 crisis and improve financial performance
Mattera, Marina
;
Ruiz-Morales, Carmen Alba
;
Gava, Luana
; …
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 455-474
Persistent link: https://www.econbiz.de/10013429419
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