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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2013 - 4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane; Swaminathan, Vanitha - 2020 - Fifth edition, global edition
Persistent link: https://www.econbiz.de/10012391815
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Developing business strategies
Aaker, David A. - 2001 - 6. ed.
Persistent link: https://www.econbiz.de/10001574370
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Developing business strategies
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000044308
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Strategic market management
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000078360
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Strategic market management
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000655641
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Developing business strategies
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000649317
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Strategic market management
Aaker, David A. - 2005 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001928309