This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over...

Einstieg: Nur wesentliches Strategiewissen -- Strategie und strategisches Management: Ein erstes Grundverständnis -- Strategische Bezugsrahmen: Die wichtigsten Instrumente zur Strategiefindung, ihre Grundlagen und ihre Vernetzung -- Aktuelle Schwerpunkte der Strategiepraxis: Vier bedeutende...

Strategy and Strategic Management: A First Basic Understanding -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years

The concept of absorptive capacity (ACAP) observing a firm's ability to value, assimilate and utilise new external knowledge is applied in this paper. This case study analysis focuses on the strategic management processes and competitiveness of the Cimber Sterling airline. The aim is to discover...