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Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev; Taghian, Mehdi; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 23 (2015) 7, pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
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Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey; Kraus, Sascha; O'Dwyer, Michele; … - In: International entrepreneurship and management journal 8 (2012) 2, pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
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Special issue: Strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey (contributor) - 2011
Persistent link: https://www.econbiz.de/10009718145
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Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire; Gilmore, Audrey - In: Journal of strategic marketing 26 (2018) 2, pp. 156-173
Persistent link: https://www.econbiz.de/10011861433