This article presents an original conceptual framework for the strategic management of intellectual capital assets in software development companies. The framework is based on Lewin's Force Field Analysis. The framework makes it possible to assess software company managers' opinions regarding...

This study exposes relevant tensions between deep-tech startups' sound technological solutions, confronted with lack of marketing skills to communicate their unique value proposition for targeted customers. Incorporating technological foresight as an essential component of strategic foresight,...