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The strategic advantage of mature-stage firms : digitalization and the diversification of professional sport into esports
Pizzo, Anthony D.; Kunkel, Thilo; Jones, Gareth J.; … - In: Journal of business research : JBR 139 (2022), pp. 257-266
Persistent link: https://www.econbiz.de/10013194422
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Sensemaking of novelty : the dynamic nature of integrating esports within a traditional sport organization
Pizzo, Anthony D.; Jones, Gareth J.; Baker, Bradley J.; … - In: Sport management review 25 (2022) 3, pp. 383-405
Persistent link: https://www.econbiz.de/10013426213
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Exploring sport brand development strategies to strengthen consumer involvement with the product : the case of the Australian A-League
Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C. - In: Sport management review 17 (2014) 4, pp. 470-483
Persistent link: https://www.econbiz.de/10010425628
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Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Lopez, Colin; Pizzo, Anthony D.; Gupta, Keshav; … - In: Journal of business research : JBR 133 (2021), pp. 208-217
Persistent link: https://www.econbiz.de/10012590288
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Esports scholarship review : synthesis, contributions, and future research
Pizzo, Anthony D.; Su, Yiran; Scholz, Tobias M.; Baker, … - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 228-239
Persistent link: https://www.econbiz.de/10013255792
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Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League
Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C. - In: Sport Management Review 17 (2014) 4, pp. 470-483
The branding of sport leagues represents an emergent area of scholarship. The current research capitalised on an opportunity to explore the strategies sport leagues can implement to develop their brand and consequently better satisfy their consumers. The Psychological Continuum Model (PCM) was...
Persistent link: https://www.econbiz.de/10010939881