Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened - that is, structured to encourage...

This article provides an encyclopedic survey of the platform strategy literature and is organized around launch strategies, governance, and competition. A platform strategy is the mobilization of a networked business platform to expand into and operate in a given market. A business platform, in...

When markets have different types of users that attract one another, more demand from one group can spur additional demand from the matched group in a virtuous cycle. These effects are often present in platform markets. Examples include application developers/users, credit card...